Evolution Bamboo: luxury meets sustainability
Background: It was a great idea whose time had come—an incredibly abundant natural resource fashioned into simple, elegant outdoor furniture without added formaldehyde or toxic finishes.
Challenge: Though the furnishings themselves were elegant and beautifully sustainable, the brand communication was underdeveloped and crude, creating a weak first impression and undermining the perceived value of the product. The original brand failed to evoke the critical emotional cues that drive this conscious consumer.
Solution: We re-named the brand and created a simple, elegant logo, incorporating the positive emotional touch points this brand embodied. Our visual and verbal development of the brand focused on the verdant, alluring bamboo forests where the materials are sourced, and told a story of people and standards that was magnetic in its appeal, and completely authentic. Our affordable exhibit graphics broadcast the drama and beauty inherent in the brand.
“In only 3 months, Green Ideals’ experienced and talented team designed and created a new brand for our company, with outstanding results. We were overwhelmed with the response we attracted at the next show we participated in. Hiring Green Ideals to reposition and raise awareness of our company was the best decision we’ve made to date. They helped us take our business to a higher level.”
Case Studies:
Services Included:
Naming and Tagline
Logo and Identity System
Hangtag and Carton Labels
Website Design
Copy Development
Collateral Design
Exhibit Graphics